Committee-Based B2B Selling: Navigating the Modern Landscape of Business Sales

Selling B2B (Business-to-Business) is complex, and the emergence of committee-based decision-making makes it even more challenging and increases sales cycle times. Unlike traditional B2B sales processes, where individual executives or small teams often make decisions, the committee-based approach involves a group of stakeholders, each bringing their unique perspectives and requirements to the table. This approach […]