Kyle C. Murphy
Operating Technology Executive | Servant Leader
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Servicing the Software Industry (SaaS)—7 New Rules for the Software Business

Kyle Murphy August 1, 2008 0 Business, Entrepreneurship, Innovation SaaS

Originally published in the Graziadio Business Review There is something abuzz in the software industry and this time it is not coming from a new hotshot start-up or being propagated by a massive marketing campaign. The buzz is coming from customers and developers alike and it is called Software as a Service, or SaaS for […]

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Fake Customer Service

Kyle Murphy October 26, 2007 0 Business customer service, marketing, sales

We’ve all heard “Welcome to Subway” or “Welcome to Tilly’s” or the like coming from some unseen sales clerk or busy sandwich maker when we walk into a retail store or fast food joint. Could anything be more annoying or patronizing?!? It seems in an effort to improve customer service companies have resorted to mimicking […]

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Recent Blogs

  • generic_strategiesPorter’s Generic Competitive Strategies—Why Competitive Strategy Still Matters
    December 24, 2025
  • Competing on Resources—Why Resources Still Rule Strategy
    September 27, 2025
  • bb_banana_feat_free.jpgUnforced Errors in Startups: How Founders Trip Themselves Up
    November 13, 2024
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